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ABOUT

Our
Story

With a legacy spanning over six decades, Photoquip India has pioneered the development of photography and videography lighting equipment in India. Our mission has always been to provide a robust support system for professional photographers and videographers. Through innovation, efficiency, intelligent design, and the application of cutting-edge technology, we have consistently delivered solutions that address the major needs of the industry.

Photoquip India is a leader in manufacturing high-end electronic lighting solutions, with unmatched Original Equipment Manufacturing (OEM) capabilities that meet the unique requirements of the Indian and global markets. Our strength lies in innovation, an acute understanding of market needs, affordability, and robust manufacturing processes for photo-lighting solutions. By adopting global production principles—such as Lean Management, Six Sigma, 5S, Just-In-Time (JIT), and Total Quality Management (TQM)—as well as an effective approach to Supply Chain Management systems, we have maintained our leading position in the photographic industry.

Over the years, Photoquip has partnered with some of the biggest names in photography, including Elinchrom (Switzerland), Light & Motion (USA), Jupio (The Netherlands), Manfrotto (Italy), Gitzo (Italy), Nissin (Japan), and Gretag Imaging (Switzerland), as their sole agent and manufacturing partner in India. Today, our distribution network is stronger than ever, representing leading brands such as Nanlite, Nanlux, Kupo, and Next by PQ. We go beyond sales to actively build and enhance the brand images of our partners within the Indian market, reflecting our commitment to quality and reliability.

Our approach has expanded our influence within India’s film production industry, delivering the latest and most advanced photo-lighting solutions to professionals across sectors. With an unwavering dedication to industry best practices and a forward-thinking outlook, Photoquip India continues to set the standard for excellence in photography and videography lighting solutions, supporting visual artists as they bring their creative visions to life.

ABOUT

Our Legacy

In the 1950s, external flashguns used bulbs that would fuse after every shot. For photographers, this meant carrying a bag full of bulbs to every shoot; a cumbersome task, and an expensive proposition. Our founder Mr. J.P. Soni, saw this problem as an opportunity and put his efforts into solving it and addressing a major need for the photography community in the country. His efforts led to the birth of Photoquip India.

1959

Inception

The foresight and vision of our founder, Mr. J. P. Soni, helped establish the company on a firm foundation of innovation and persistence; ideals that we continue to work towards even today.

1960

The first sparks of innovation

The 1st product manufactured by Photoquip called Klik 301T dry cells, was a leather case flashlight which was later made in plastic.

1970

Expansion into Photography Equipment

Photoquip graduated to the manufacturing of easels, enlargers, rollers, and cutters.

From innovating over time to assembling the dream team, it led to the birth of Problitz & Prolinchrom along with the partnership with Elinca SA.

Mr. J. P. Soni set to usher in the technology for indigenous manufacturing of flashguns in India, which led to the birth of Problitz and Prolinchrom series of studio lights; still known as Soni Bhai’s lights in the local markets today. Signed a technical agreement with Swiss-based Elinca SA for manufacturing and export of the Elinchrom brand of studio flash systems – Prolinchrom.

1990

The age of KLIK™

The 35mm compact film camera had its own share of fan following and was positioned at #2, behind the hugely popular Kodak KB 10 range. Listed on Bombay Stock Exchange and Ahmedabad Stock Exchange.

2000

The overseas adventure begins

Photoquip enters into a joint venture with Swiss multinational Gretag Imaging for independent manufacture of minilabs: Master Lab 740, Master Lab, Eco Master Flex.
They ventured into dye-sublimation printing and marketed printers made in a JV with Copal and Shinko in India.
They introduced D-Lite which is made under Swiss quality specifications and safety standards, exported to over 110 countries worldwide.
Launched the Elinchrom FX200Ri & FX400Ri – the first Digital Light with an in-built Radio Frequency Trigger.
Launched the D-Lite FX2, D-Lite FX4, FRX Series, and Master RX, in India.

2010

Tie-up with Light & Motion, Jupio

Launched continuous LED light for photography, videography and underwater photography range from Light & Motion in India.
Introduced India to battery and chargers from Jupio in Netherlands.
Extended the Elinchrom range of products available to the Indian market, by introducing the Battery Flash System – ELB 400, ELB 500 TTL and ELB 1200.