About Us

ABOUT

Our Story

With a legacy spanning over six decades, Photoquip India has been a cornerstone of India’s photography and videography ecosystem. Our mission has always been to build a strong, dependable support system for professional photographers and videographers by bringing world-class tools and technologies to the Indian market.

Today, Photoquip India stands as a leading distributor of high-end photography and videography lighting, audio, and imaging solutions, combining deep industry knowledge with an exceptional understanding of local market needs. Our role goes far beyond logistics and sales—we actively enable adoption, education, and long-term brand growth for the partners we represent.

Backed by decades of manufacturing expertise and unmatched OEM capabilities, we operate with globally benchmarked systems and processes, including Lean Management, Six Sigma, 5S, Just-In-Time (JIT), Total Quality Management (TQM), and robust Supply Chain Management practices. This strong operational foundation allows us to distribute advanced, reliable, and affordable solutions that meet both Indian and international standards.

Over the years, Photoquip has served as the sole agent, manufacturing, and distribution partner in India for several globally respected brands, including Elinchrom, Light & Motion, Jupio, Manfrotto, Gitzo, Nissin, and Gretag Imaging.
Today, our distribution network is stronger than ever. We proudly represent and distribute leading global brands across lighting, audio, grip, power, and monitoring solutions, including Nanlite, Nanlux, Kupo, Comica, Gutek, PortKeys, and our in-house brand Next by PQ.

As a distributor, Photoquip India is deeply invested in brand building, market education, workshops, demonstrations, and community engagement, ensuring that our partner brands are not only available but trusted, understood, and preferred by professionals across India. Our commitment to quality, reliability, and long-term partnerships continues to define our leadership in the Indian photographic and videography industry.

ABOUT

Our Legacy

In the 1950s, external flashguns used bulbs that would fuse after every shot. For photographers, this meant carrying a bag full of bulbs to every shoot; a cumbersome task, and an expensive proposition. Our founder Mr. J.P. Soni, saw this problem as an opportunity and put his efforts into solving it and addressing a major need for the photography community in the country. His efforts led to the birth of Photoquip India.

1959

Inception

The foresight and vision of our founder, Mr. J. P. Soni, helped establish the company on a firm foundation of innovation and persistence; ideals that we continue to work towards even today.

1960

The first sparks of innovation

The 1st product manufactured by Photoquip called Klik 301T dry cells, was a leather case flashlight which was later made in plastic.

1970

Expansion into Photography Equipment

Photoquip graduated to the manufacturing of easels, enlargers, rollers, and cutters.

From innovating over time to assembling the dream team, it led to the birth of Problitz & Prolinchrom along with the partnership with Elinca SA.

Mr. J. P. Soni set to usher in the technology for indigenous manufacturing of flashguns in India, which led to the birth of Problitz and Prolinchrom series of studio lights; still known as Soni Bhai’s lights in the local markets today.  Signed a technical agreement with Swiss-based Elinca SA for manufacturing and export of the Elinchrom brand of studio flash systems – Prolinchrom.

1990

The age of KLIK™

The 35mm compact film camera had its own share of fan following and was positioned at #2, behind the hugely popular Kodak KB 10 range. Listed on Bombay Stock Exchange and Ahmedabad Stock Exchange.

2000

The overseas adventure begins
  • Photoquip enters into a joint venture with Swiss multinational Gretag Imaging for independent manufacture of minilabs: Master Lab 740, Master Lab, Eco Master Flex.
  • They ventured into dye-sublimation printing and marketed printers made in a JV with Copal and Shinko in India.
  • They introduced D-Lite which is made under Swiss quality specifications and safety standards, exported to over 110 countries worldwide.
  • Launched the Elinchrom FX200Ri & FX400Ri – the first Digital Light with an in-built Radio Frequency Trigger.
  • Launched the D-Lite FX2, D-Lite FX4, FRX Series, and Master RX, in India.

2010

Tie-up with Light & Motion, Jupio
  • Launched continuous LED light for photography, videography and underwater photography range from Light & Motion in India.
  • Introduced India to battery and chargers from Jupio in Netherlands.
  • Extended the Elinchrom range of products available to the Indian market, by introducing the Battery Flash System – ELB 400, ELB 500 TTL and ELB 1200.

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