PHOTOQUIP
EXPANDS MANUFACTURING
With a legacy spanning over six decades, Photoquip India has pioneered the development of photography and videography lighting equipment in India. Our mission has always been to provide a robust support system for professional photographers and videographers. Through innovation, efficiency, intelligent design, and the application of cutting-edge technology, we have consistently delivered solutions that address the major needs of the industry.
Our strength lies in our innovation, understanding of market needs, affordable pricing, and robust manufacturing processes for high-end electronic equipment for photo-lighting solutions. By adopting global production principles such as Lean Management, Six Sigma, 5S, JIT, and TQM, as well as a definitive approach to Supply Chain Management systems, Photoquip has remained a leader in the photographic industry.
Over the years, Photoquip has partnered with some of the biggest brands in photography, including Elinchrom (Switzerland), Light & Motion (USA), Jupio (The Netherlands), Manfrotto (Italy), Gitzo (Italy), Nissin (Japan), and Gretag Imaging (Switzerland). We have represented these brands as sole agents and manufacturing partners in India.
Today, our distribution network is stronger than ever, representing leading brands such as Nanlite, Nanlux, Kupo, and Next by PQ. We go beyond mere sales, actively building and enhancing the brand images of our partners within the Indian market. This commitment is reflected in our expanding network within the Indian film production industry, where we provide the latest and most advanced photo-lighting solutions to professionals across the sector.
By maintaining a forward-thinking approach and leveraging industry-related best practices, Photoquip continues to set the standard for excellence in the photography and videography lighting sector.
Our Legacy.
In the 1950s, external flashguns used bulbs that would fuse after every shot. For photographers, this meant carrying a bag full of bulbs to every shoot; a cumbersome task, and an expensive proposition. Our founder Mr. J.P. Soni, saw this problem as an opportunity and put his efforts into solving it and addressing a major need for the photography community in the country. His efforts led to the birth of Photoquip India.
1959s
Inception
The foresight and vision of our founder, Mr. J. P. Soni, helped establish the company on a firm foundation of innovation and persistence; ideals that we continue to work towards even today.
1960s
The first sparks of innovation
The 1st product manufactured by Photoquip called Klik 301T dry cells, was a leather case flashlight which was later made in plastic.
1970s
Photoquip Expands to Manufacturing
Photoquip graduated to the manufacturing of easels, enlargers, rollers, and cutters.
From innovating over time to assembling the dream team, it led to the birth of Problitz & Prolinchrom along with the partnership with Elinca SA.
Mr. J. P. Soni set to usher in the technology for indigenous manufacturing of flashguns in India, which led to the birth of Problitz and Prolinchrom series of studio lights; still known as Soni Bhai’s lights in the local markets today. Signed a technical agreement with Swiss-based Elinca SA for manufacturing and export of the Elinchrom brand of studio flash systems – Prolinchrom.
1990s
The age of KLIK™
The 35mm compact film camera had its own share of fan following and was positioned at #2, behind the hugely popular Kodak KB 10 range. Listed on Bombay Stock Exchange and Ahmedabad Stock Exchange.
2000s
The overseas adventure begins
– Photoquip enters into a joint venture with Swiss multinational Gretag Imaging for independent manufacture of minilabs: Master Lab 740, Master Lab, Eco Master Flex.
– They ventured into dye-sublimation printing and marketed printers made in a JV with Copal and Shinko in India.
– They introduced D-Lite which is made under Swiss quality specifications and safety standards, exported to over 110 countries worldwide.
– Launched the Elinchrom FX200Ri & FX400Ri – the first Digital Light with an in-built Radio Frequency Trigger.
– Launched the D-Lite FX2, D-Lite FX4, FRX Series, and Master RX, in India.
2010s
Tie-up with Light & Motion, Jupio
– Launched continuous LED light for photography, videography and underwater photography range from Light & Motion in India.
– Introduced India to battery and chargers from Jupio in Netherlands.
– Extended the Elinchrom range of products available to the Indian market, by introducing the Battery Flash System – ELB 400, ELB 500 TTL and ELB 1200.